News

Back-to-school shopping is the second most important apparel season in the U.S., expected to reach an estimated $857 billion1 in 2017. With BTS purchases accounting for almost a fifth of retail sales (17%)1, brands and retailers can gain part of...

Eddie Bauer continues its adoption of TransDRY® technology under its FreeDry name for soft texture, breathable comfort, and quick-drying performance. The women’s Lookout t-shirt features two space dye yarn designs from Cotton Incorporated’s 2017 FABRICAST™ Collection. Product photo from eddiebauer.com.

As “The Swiss Army Knife of Your Closet,” Myles Apparel’s new Elements Hoodie is ready for anything and everything. The hoodie, featuring STORM COTTON™ technology, repels water like magic without sacrificing breathability and comfort. Product photo from mylesapparel.com. 

“My favorite underdog material is cotton! I know it doesn’t seem like an underdog, but the outdoor industry is built on the idea of improving upon nature to battle the elements and outperform whatever nature offers. While it has its...

Mammut builds on the qualities of natural cotton with their Trovat Advanced SO Hooded Jacket for men featuring STORM COTTON™ technology. The jacket is breathable, water-repellent, quick-drying, and pleasant against the skin – ideal for travel, winter hiking, snowshoeing, and...