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“My favorite underdog material is cotton! I know it doesn’t seem like an underdog, but the outdoor industry is built on the idea of improving upon nature to battle the elements and outperform whatever nature offers. While it has its...

Mammut builds on the qualities of natural cotton with their Trovat Advanced SO Hooded Jacket for men featuring STORM COTTON™ technology. The jacket is breathable, water-repellent, quick-drying, and pleasant against the skin – ideal for travel, winter hiking, snowshoeing, and...

FlashDry™ Cotton The North Face adopted TransDRY® technology under its FlashDry™ name for moisture management. The Alpine Start tee, v-neck tee, and polo feature the technology and construction developed by Cotton Incorporated. The FlashDry™ collection also includes cotton graphic tees...

Target’s new childrenswear line, Cat & Jack™, is “clever and cute” with the adoption of TOUGH COTTON™ technology for boy’s school uniform pants and girl’s leggings and fashion pants. “Made for Playing, Dressing Up & Adventuring,” the cotton products have...