PUREPRESS™ Technology


You shouldn’t have to worry about your wrinkled clothes in addition to worrying about that important presentation. PUREPRESS™ cotton technology is a durable press (DP) finish that keeps you and your clothes worry-free, all while reducing strength loss and protecting against abrasion.


Whether you’re traveling for a business meeting, sitting in a traffic jam on the way to the office, or crushing those back-to-back meetings, you can feel good about choosing a clean finish that keeps your favorite cotton clothing looking good.


Fabrics are treated with crosslinking resins to improve wrinkle resistance. Crosslinking helps fabrics look smooth, keep their shape, improve shrinkage, and reduce pilling.


Often, crosslinking resins used in wrinkle-free finishes contain residual formaldehyde, an ingredient that is under evaluation by many retailers and manufacturers in the textile industry.

Applied through a standard pad, dry, and cure fabric application process, PUREPRESS™ cotton technology offers resistance to wrinkles and abrasion—all without formaldehyde. Developed by Cotton Incorporated, PUREPRESS™ technology is a unique combination of easy-care performance that lasts.


  • Removes byproduct effects from formaldehyde without sacrificing performance
  • Improved tensile strength, tear strength, and abrasion resistance compared to a conventional DP finish
  • Minimal yellowing, shade change, and odor
  • Can result in comparable smoothness ratings compared to conventional resins



  • 77% agree that better quality garments are made from all-natural fibers such as cotton
  • 67% say performance features are important in their clothing purchasing decisions
  • 56% are very or somewhat likely to pay more for clothing with wrinkle-resistant properties


Standard cross-linking resins weaken fibers and make clothing more vulnerable to abrasion. PUREPRESS™ cotton technology not only keeps your clothes looking great, but it also keeps them newer longer. The tear strength, tensile strength, and abrasion resistance are all improved with PUREPRESS™ technology when compared to a conventional durable press finish, on both shirting weight and bottom-weight fabrics.


Formaldehyde is known for its preservative and anti-bacterial properties. In low levels, formaldehyde is not considered to be a health problem for the general population while high-level occupational exposure studies resulted in U.S. and international health agencies’ classification of formaldehyde as a known carcinogen.3


There is no U.S. regulation that limits formaldehyde in clothing. Some countries restrict formaldehyde based on the type of item and age of the user. In those countries, the allowed level of formaldehyde in children’s and adult’s clothing worn against the skin is 75 parts per million (PPM) or less in one of the standard test methods. To be considered “formaldehyde-free,” the testing must show 16 or less ppm which is the typical amount found around you in your home, office, or environment.4,5


With lasting performance and safer chemistry, PUREPRESS™ cotton technology is a finish you can feel good about.


Suppliers approved to run this technology can currently be found in Bangladesh, Peru, and Thailand. Contact your account representative to learn more about how this cotton technology can fit into your supply chain and improve your cotton products.


The PUREPRESS™ technology has been adopted by major brands and is commercially available through leading manufacturers around the globe. Contact one of these suppliers to implement PUREPRESS™ into your apparel line.


[1] Cotton Incorporated’s Lifestyle Monitor™ Survey
[2] CCI & Cotton Incorporated 2016 Activewear Study
[3] Center for Disease Control & Prevention Website: “What You Should Know About Formaldehyde”
[4] American Apparel & Footwear Association Website: ”AAFA Restricted Substance List”
[5] U.S. Consumer Product Safety Commission Website: “An Update on Formaldehyde” Technical Report