As the COVID-19 pandemic continues across the globe, consumers adapt their shopping to this new normal.
Based on data from the second wave of our COVID-19 Consumer Response Survey, our latest survey explores pent-up consumer demand and plans for shopping as the economy opens up.
Interested bn the initial March 20 survey? Read 10 Things to Know: Consumer Response to COVID-19.
Survey 1 – March 20, 2020
Age Range Concerned About COVID-19
18% – Age 14-24
40% – Age 25-44
56% – Age 45+
Consumer Spending Habits
36% are spending more than before.
34% are spending less than before.
30% are spending about the same as before.
Future Spending
63% expect this experience to change the way they shop in the future.
Online Spending
32% are shopping online more than before.
Survey 2 – April 27, 2020
Age Range Concerned About COVID-19
54% – Age 14-24
61% – Age 25-44
71% – Age 45+
Consumer Spending Habits
31% are spending more than before.
43% are spending less than before.
26% are spending about the same as before.
Future Spending
73% expect this experience to change the way they shop in the future.
Online Spending
44% are shopping online more than before.
Masks As Protection
71% look to face masks to protect them.
75% likely to look for cotton in face masks.
Savings
During the pandemic, consumers are more conscious about saving money.
84% of consumers are trying to limit the money they spend.
Shopping for Clothes
77% of consumers plan to purchase clothing in the next 3 months.
Clothing Items Consumers Plan to Purchase
46% – Casual shirts
44% – Activewear
44% – Sweatpants or sweatshirts
42% – Denim jeans
Online vs. Physical Store
64% will buy more clothing online in the future.
60% excited to shop for clothes in physical stores.
Download 10 Things to Know About COVID-19: Wave 2.