Retail & Marketing


Mathematics for Manipulating Profit Variables

Mathematics for Manipulating Profit Variables (Section 2, Part 1) covers the profit and loss (P&L) statement and retailing profit terminology.

retail product merchandising

Retail Product Merchandising

Retail Product Merchandising (Section 1) covers merchandising components and the Buying-Selling Cycle.

licensing the seal of cotton

Seal of Cotton

Research on consumer appeal for the Seal of Cotton shows that consumers overwhelmingly prefer to purchase products labeled with the Seal of Cotton.


Elke Hortmeyer, Bremen Cotton Exchange

Hear from Elke Hortmeyer, Director of Communications and International Relations for the Bremen Cotton Exchange, as she discusses...


Despina Papadopoulos, Principled Design

Hear from the founder and CEO of Principled Design, Despina Papadopoulos, as she highlights the innovation and progress of wearable technologies...

woman rubs cotton towel against her face

Cotton Home Textiles

When designing comfortable living spaces, research tells us that consumers love cotton. It’s soft, natural, breathable, and hypoallergenic.


Mathematics for Profitable Merchandising

Mathematics for Profitable Merchandising (Section 1, Part 1) covers retailing and retail pricing terminology.


Basic Merchandising Mathematics

Basic Merchandising Mathematics (Section 1, Part 2) addresses the basic retail math price components and how they are utilized.


Pricing Decisions

Pricing Decisions (Section 1, Part 3) covers retail pricing, pricing strategies, pricing types, and pricing policies.

Establishing the Retail Environment Store Image

Establishing the Retail Store Image: Six-Step Method

Establishing the Retail Store Image (Section 2, Part 1) covers elements that create a store's personality and attract customers.

presentation by color

Visual Merchandising: Presentation by Color

Visual Merchandising (Section 2, Part 3): Presentation by Color studies the importance of color in marketing/merchandising products.

Trend Modifiers

Establishing the Retail Merchandise Mix

Retail Product Merchandising (Section 2): Establishing the Merchandise Mix addresses all of the components of the merchandise mix.

bowtie shirt stripes

Visual Merchandising: Investigating Design Principles & Art Elements

Investigating Design Principles and Art Elements to Communicate Store Image and Build Profitable Retail Sales.

kids dresses display

Visual Merchandising: Examine Six Basic Principles of Display

Examines the six basic principles of display: planning, merchandise selection, color, composition, lighting, and effectiveness.


Effective Markdown Techniques

Markdown Techniques (Section 1, Part 4) explains how to minimize markdowns and utilize markdowns as an effective merchandising tool.

skeletal profit and loss statement

Skeletal Profit & Loss Statements

Skeletal P&L Statement (Section 2, Part 2) covers net sales, cost of goods sold, gross margin, operating expenses, and net operating profits.

Martha Montiel-Lewis

Starting a non-profit apparel company

Hear more from Martha Montiel-Lewis, Founder, WeareDAR, to learn about starting a non-profit apparel company.

expanded profit and loss statement

Expanded Profit & Loss Statements

Expanded P&L Statement (Section 2, Pt 3) covers gross sales, reductions, cost of goods sold, maintained markup, gross/contribution margins, and GMROI.


Visual Merchandising: 3×3 Merchandise Presentations

Examines tools, art elements, and design principles that establish the store ambience or atmosphere.

Visual Merchandising: Establish Merchandising Policy

Visual Merchandising: Establish Merchandising Policy

Examines the aspects of establishing a merchandising policy.

Planning a Merchandise Presentation

Visual Merchandising: Plan Merchandise Presentation

Examines how to plan a merchandise presentation.

Developing the Fashion Image

Visual Merchandising: Develop Fashion Image

Examines how to develop a consistent fashion image in retail.

Develop the Store Image

Visual Merchandising: Develop an Inviting & Identifiable Store Environment

How to select the elements or store image cues and attributes to create the mental image/impression of the store's personality.

Tenant Mix

Visual Merchandising: Investigate Trading Area

Store location is an essential element of the store’s brand image and impacts other image elements such as the store’s external environment...


Six-Month Merchandise Plan: Development

Six-Month Merchandise Plan Development (Section 3, Part 1) provides step-by-step procedures, with formulas and info for developing the Six-Month Plan.

Visual Merchandising: Defining Visual Merchandise & Display

Background information, basic terminology, and vocabulary to understand visual merchandising and differentiate between merchandising types.

woman on laptop Pre-Planning Stage for Development of the Six Month Plan: The Environmental Scan

Six-Month Merchandise Plan: Environmental Scan

The Environmental Scan (Section 3, Part 2) is the first stage in the six-month merchandise plan. It is the foundation for calculating the plan.

number collage on blue

Six-Month Merchandise Plan: Collection of Numerical Data

The Collection of Numerical Data Stage (Section 3, Part 3) is the second stage in developing the six-month merchandise plan.

display flower wallpaper

Six-Month Merchandise Plan: Calculation Stage

The Calculation Stage (Section 3, Part 4) is the third stage for developing the six-month merchandise plan.


Julia Hughes, United States Fashion Industry Association

What is the United States Fashion Industry Association (USFIA)? Hear from Julia Hughes, President of USFIA.