Retail & Marketing
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Mathematics for Manipulating Profit Variables
Mathematics for Manipulating Profit Variables (Section 2, Part 1) covers the profit and loss (P&L) statement and retailing profit terminology.
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Retail Product Merchandising
Retail Product Merchandising (Section 1) covers merchandising components and the Buying-Selling Cycle.
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Seal of Cotton
Research on consumer appeal for the Seal of Cotton shows that consumers overwhelmingly prefer to purchase products labeled with the Seal of Cotton.
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Elke Hortmeyer, Bremen Cotton Exchange
Hear from Elke Hortmeyer, Director of Communications and International Relations for the Bremen Cotton Exchange, as she discusses...
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Despina Papadopoulos, Principled Design
Hear from the founder and CEO of Principled Design, Despina Papadopoulos, as she highlights the innovation and progress of wearable technologies...
![woman rubs cotton towel against her face](https://cottonworks.com/wp-content/uploads/2017/11/Topic-Thumbnail-Image_Home.jpg)
Cotton Home Textiles
When designing comfortable living spaces, research tells us that consumers love cotton. It’s soft, natural, breathable, and hypoallergenic.
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Mathematics for Profitable Merchandising
Mathematics for Profitable Merchandising (Section 1, Part 1) covers retailing and retail pricing terminology.
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Basic Merchandising Mathematics
Basic Merchandising Mathematics (Section 1, Part 2) addresses the basic retail math price components and how they are utilized.
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Pricing Decisions
Pricing Decisions (Section 1, Part 3) covers retail pricing, pricing strategies, pricing types, and pricing policies.
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Establishing the Retail Store Image: Six-Step Method
Establishing the Retail Store Image (Section 2, Part 1) covers elements that create a store's personality and attract customers.
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Visual Merchandising: Presentation by Color
Visual Merchandising (Section 2, Part 3): Presentation by Color studies the importance of color in marketing/merchandising products.
![Trend Modifiers](https://cottonworks.com/wp-content/uploads/2021/08/Trend-Modifiers-320x180.jpg)
Establishing the Retail Merchandise Mix
Retail Product Merchandising (Section 2): Establishing the Merchandise Mix addresses all of the components of the merchandise mix.
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Visual Merchandising: Investigating Design Principles & Art Elements
Investigating Design Principles and Art Elements to Communicate Store Image and Build Profitable Retail Sales.
![kids dresses display](https://cottonworks.com/wp-content/uploads/2017/10/six-basic-principles-of-display-320x180.jpg)
Visual Merchandising: Examine Six Basic Principles of Display
Examines the six basic principles of display: planning, merchandise selection, color, composition, lighting, and effectiveness.
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Effective Markdown Techniques
Markdown Techniques (Section 1, Part 4) explains how to minimize markdowns and utilize markdowns as an effective merchandising tool.
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Skeletal Profit & Loss Statements
Skeletal P&L Statement (Section 2, Part 2) covers net sales, cost of goods sold, gross margin, operating expenses, and net operating profits.
![Martha Montiel-Lewis](https://cottonworks.com/wp-content/uploads/2017/10/Martha-Montiel-Lewis-320x180.jpg)
Starting a non-profit apparel company
Hear more from Martha Montiel-Lewis, Founder, WeareDAR, to learn about starting a non-profit apparel company.
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Expanded Profit & Loss Statements
Expanded P&L Statement (Section 2, Pt 3) covers gross sales, reductions, cost of goods sold, maintained markup, gross/contribution margins, and GMROI.
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Visual Merchandising: 3×3 Merchandise Presentations
Examines tools, art elements, and design principles that establish the store ambience or atmosphere.
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Visual Merchandising: Establish Merchandising Policy
Examines the aspects of establishing a merchandising policy.
![Planning a Merchandise Presentation](https://cottonworks.com/wp-content/uploads/2021/08/Planning-a-Merchandise-Presentation-320x180.jpg)
Visual Merchandising: Plan Merchandise Presentation
Examines how to plan a merchandise presentation.
![Developing the Fashion Image](https://cottonworks.com/wp-content/uploads/2021/08/Developing-the-Fashion-Image-320x180.jpg)
Visual Merchandising: Develop Fashion Image
Examines how to develop a consistent fashion image in retail.
![Develop the Store Image](https://cottonworks.com/wp-content/uploads/2021/08/Develop-the-Store-Image-320x180.jpg)
Visual Merchandising: Develop an Inviting & Identifiable Store Environment
How to select the elements or store image cues and attributes to create the mental image/impression of the store's personality.
![Tenant Mix](https://cottonworks.com/wp-content/uploads/2021/08/Tenant-Mix-320x180.jpg)
Visual Merchandising: Investigate Trading Area
Store location is an essential element of the store’s brand image and impacts other image elements such as the store’s external environment...
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Six-Month Merchandise Plan: Development
Six-Month Merchandise Plan Development (Section 3, Part 1) provides step-by-step procedures, with formulas and info for developing the Six-Month Plan.
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Visual Merchandising: Defining Visual Merchandise & Display
Background information, basic terminology, and vocabulary to understand visual merchandising and differentiate between merchandising types.
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Six-Month Merchandise Plan: Environmental Scan
The Environmental Scan (Section 3, Part 2) is the first stage in the six-month merchandise plan. It is the foundation for calculating the plan.
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Six-Month Merchandise Plan: Collection of Numerical Data
The Collection of Numerical Data Stage (Section 3, Part 3) is the second stage in developing the six-month merchandise plan.
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Six-Month Merchandise Plan: Calculation Stage
The Calculation Stage (Section 3, Part 4) is the third stage for developing the six-month merchandise plan.
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Julia Hughes, United States Fashion Industry Association
What is the United States Fashion Industry Association (USFIA)? Hear from Julia Hughes, President of USFIA.