Visual Merchandising: Establish Merchandising Policy
Consistent Merchandising Policy
Another step in establishing the retail store image consists of establishing a consistent merchandising policy. In the previous part of this section, establishing the fashion image and selecting fashion merchandise was addressed.
Other aspects of building the merchandising policy include:
- Establishing the procurement procedures and policies, including the retail/vendor matrix, buying procedures, and merchandise mix
- Instituting markup and markdown policies
- Establishing pricing procedures
- Coordinating the sales promotional activities
- Advertising
- Sales promotions and events
- Visual merchandising
- Merchandise
- Displays
- Fashion coordination
- Publicity/PR