15-Point Checklist for Displays
(Section 4, Part 2-1)
Does the merchandise or display:
- Attract attention
- Build store and fashion image
- Assist customers in self-selection
- Present the “total look” depicting the target consumer’s lifestyle
- Inform the customer of the latest fashion trends
- Sell merchandise
10 Common Sense Rules for Displaying
(Section 4, Part 2-2)
- Never display one remaining piece of an item (unless it is a one-of-a-kind, very exclusive, or represents the entire classification).
- Never mix sizes of coordinates or layered items.
- Always display the smaller size of a garment when available.
- Always position the display near the featured merchandise.
- Always accessorize in order to present the total look. Remember, sometimes less is more.
- Remember, merchandise comes first, but close behind is the idea (theme).
- Always pay close attention to the small details such as housekeeping, visible tickets, wrinkles, etc.
- Carefully choose an attention-getting device.
- Select merchandise that is new and newsworthy.
- Always select display techniques that enhance the merchandise and present a consistent store and fashion image to the target consumer.
(Section 4, Part 3)
- Establishing the Retail Environment & Store Image: Visual Merchandising & Display
- Six Basic Principles of a Retail Merchandise Presentation or Display