Onward Reserve launches PUREPRESS™ Technology

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Who has time to worry about wrinkled clothing? If you’re looking for the perfect, easy-care Chino pant, look no further. Onward Reserve has launched its men’s City Chinos featuring PUREPRESS™ technology. The PUREPRESS™ finish offers wrinkle resistance with the added benefit of protecting against abrasion. Plus, unlike most other durable press finishes in the market, PUREPRESS™ technology doesn’t use formaldehyde— so you can feel good about clothes that look good.

Onward Reserve calls out the PUREPRESS™ technology on their website and states the benefits of the easy-care, wrinkle-resistant finish. The City Chinos are made with 96% cotton and are offered in three different colors.

Onward Reserve’s website states that they’re the “easiest to wear and easiest to care chino out there.”


Cotton in the MarketCotton Incorporated’s work with brands, retailers, and manufacturers to increase the use of cotton in products. Also, check out the products on TheFabricOfOurLives. Product photo from