Percentage who are very concerned about the COVID-19 coronavirus pandemic (by age):
WAVE 1 – Mar. 20, 2020
37% – Age 14-24
61% – Age 25-44
73% – Age 45+
WAVE 2 – Apr. 27, 2020
54% – Age 14-24
61% – Age 25-44
71% – Age 45+
WAVE 3 – Sept. 9, 2020
46% – Age 14-24
64% – Age 25-44
59% – Age 45+
As the pandemic continues, consumer spending is level
WAVE 1 – Mar. 20, 2020 | WAVE 2 – Apr. 27, 2020 | WAVE 3 – Sept. 9, 2020
Spending Less
34% – Wave 1
43% – Wave 2
33% – Wave 3
Spending More
36% – Wave 1
31% – Wave 2
34% – Wave 3
Spending About the Same
30% – Wave 1
26% – Wave 2
33% – Wave 3
Consumers spend more on clothing
Pent-up demand for clothing realized -% spending more on clothing since the start of the pandemic
Wave 1
Mar. 20, 2020
14%
Wave 2
Apr. 27, 2020
14%
Wave 3
Sept. 9, 2020
31%
Pent-up demand for clothing realized
81% Purchased clothing in the past 3 months
63% Plan to purchase clothing in the next 3 months
+ 43% – Clothing for comfort (t-shirts, loungewear, clothing made of cotton)
+ 37% – Athletic clothing (activewear, athleisure)
64% of consumers feel comfortable shopping for clothing in physical stores
What would make you feel more comfortable shopping in-store? (of those who are uncomfortable due to COVID-19, N=182)
+ 57% – Customers wearing face masks
+ 51% – Sales associates wearing face masks and staying distant
+ 48% – Having hand sanitizer stations
+ 39% – Keeping extra distance between clothing racks
+ 36% – Maintaining heightened sanitation of all surfaces and clothing