RESTech COTTON™ Technology
THE FUTURE OF COTTON SHEETING TECHNOLOGY.
Engineered with comfort, durability, and sustainability in mind, Cotton Incorporated’s new RESTech COTTON™ technology sets a new standard in bedding innovation. Outperforming synthetic fibers with its cool comfort and lasting durability, RESTech COTTON™ technology is the natural choice for retailers looking to elevate their consumer’s sleep experience.
“RESTech COTTON™ technology is not just an innovation; it’s a response to consumer needs and preferences. It’s about creating a product that resonates with what people want: quality, comfort, and sustainability. We’re excited to bring this technology to market, setting a new standard in home textiles.”
-Marcy Gang
What Consumers Are Saying:
According to Cotton Incorporated’s Home Textile Survey¹, the primary purchase drivers for sheets include quality, comfort, durability, and softness. Additionally:
- 63% of consumers say it is very important to know the fiber content of sheets and bedding due to its impact on quality (55%), comfort (51%), softness (50%), and temperature regulation (45%).
- 7 out of 10 consumers say they are likely to express a preference for home textiles labeled as 100% cotton.
- 87% of consumers say high-quality sheets contribute to better sleep.
What is RESTech COTTON™ Technology ?
RESTech COTTON™ technology is a durable performance finish designed to enable 100% cotton sheeting to dry at a faster rate than other sheets on the market², while also providing exceptional smoothness. In addition to the quicker dry time, the finish provides greater abrasion resistance and is softer than untreated cotton. It’s a natural solution, taking the sleep experience to new heights and appealing to a wide range of consumers, home brands, and retailers. The RESTech COTTON™ technology restricts the cotton fabric from absorbing moisture when perspiring during sleep, drying at least 50% faster than rayon upon skin contact².
Naturally Cooling
Research shows that cotton keeps you cooler while sleeping due to its naturally thermoregulating properties.3 In an era where sleep quality is often compromised, RESTech COTTON™ technology stands out as the preferred choice for hot sleepers seeking a cooler, drier, more comfortable night’s rest.
Comfort Consumers can Count On
Cotton is often the natural choice for bedding because of its soft, breathable qualities. Proven to be up to 40% softer than untreated cotton sheets,4 RESTech COTTON™ technology was engineered for breathable comfort. Through extensive research and testing, Cotton Incorporated has created a technology that enhances the natural softness of cotton while still maintaining its breathable, thermo-regulating properties.
Bedding That Stands the Test of Time
RESTech COTTON™ technology was engineered to withstand frequent home launderings without sacrificing softness and comfort. In flex abrasion testing on sateen sheeting, RESTech COTTON™ technology performed approximately 7X better than rayon and 3X better than the untreated cotton control5.
- Dries faster than synthetic alternatives
- Maintains the natural comfort and breathability of cotton
- Builds on the natural thermo-regulating properties of cotton
- Perfect for hot sleepers
Engineered with you in Mind
Cotton is recommended by dermatologists worldwide for its naturally hypoallergenic properties. Millions of people suffer from sensitive skin, and their bedding should be as gentle and comfortable as possible. A clinical trial conducted in an independent laboratory found that in a patch test on 200 individuals, cotton samples did not cause any irritation6. Natural properties inherent to cotton mean that you can feel safe in the knowledge that you and your loved ones, even those with sensitive skin, won’t have to worry about discomfort or adverse reactions.
To feature the RESTech COTTON™ technology and logo on your products, contact your Cotton Incorporated account representative.
WE CAN ENGINEER A SOLUTION FOR YOU.
Marketing resources available for use and inspiration:
- Hangtags and other point-of-sale collateral
- Licensed technology logo on products that meet fabric performance criteria
Sources:
[1] Cotton Incorporated’s 2023 Home Textile Survey
[2] Water Retention (WR) Dry Time testing: Modified AATCC Test Method 199. 20HLTD on Sateen and Percale Sheeting
[3] Comfort Testing Research, April 2014. AAT Research
[4] Internal Cotton Incorporated method using the Emtec TSA Softness Analyzer. 20HLTD on Sateen and Percale Sheeting
[5] Flex Abrasion testing for wovens: ASTM D3885. 20HLTD on Sateen Sheeting
[6] Cotton Incorporated’s 2019 clinical trials on Determination of the Irritating and Sensitizing Propensities of Mechanically Cleaned and Purified Cotton on Human Skin