Design and Merchandising at Peter Millar
Introduction - Peter Millar
There are many unique paths that can lead to a successful and fulfilling career in the textile industry. Interested in design, but think maybe you don’t have the right experience? In this video, Michael Bowers, VP Design + Merchandising at Peter Millar discusses his role on the activewear side of this business. Michael has an interesting background and perspective and he explains why it is important to understand the business backwards. He learned about the end consumer firsthand, and this has proven very successful in his career at Peter Millar.
Peter Millar, founded in 2001, has grown into a prominent lifestyle apparel brand featuring a wide range of tailored attire, casual sportswear, and luxury and performance golf attire. Peter Millar is a true lifestyle brand equally appropriate for the golf course, the office, or a night on the town.
Watch this video to hear Michael’s story and learn more about Peter Millar, their superbly crafted attire utilizing cotton materials, and what makes a successful brand.
Video - Peter Millar
Michael Bowers, VP Design + Merchandising at Peter Millar