Odor & Activewear
Generating odor during a tough workout is normal. But, consumers don’t want odor sticking with them the rest of the day as they run errands or shop in their activewear post-workout.
In our webinar Control Odor Naturally with Cotton, Dr. Rachel McQueen presents recent research on how odor intensity in cotton compares to polyester pre- and post-workout. Learn about the demand for odor-resistant activewear and how to grow your activewear business with the natural performance of cotton.
- William Kimbrell, Director, Global Product Supply Chain Marketing, Cotton Incorporated
- Justin Coates, Manager Market Analysis, Cotton Incorporated
- Dr. Rachel McQueen, University of Alberta
Science of Odor, Consumer Care, & Technology
Activewear is no longer limited to tough workouts. But no matter the activity, consumers don’t want to be bothered by odor issues. Being odor-free and having garments that wash clean is essential.
With the natural performance of cotton, consumers can stay fresh and odor-free in their activewear.
Download Control Odor Naturally with Cotton.