Blue Jeans Go Green™

Give Old Denim a New Purpose

When you recycle denim through Cotton’s Blue Jeans Go Green™ program, you can feel good knowing that your old denim can be transformed into something new. Since 2006, we’ve created insulating material for various uses, from building materials to sustainable packaging for meal service deliveries. Not to brag, but we’re proud that we’ve been able to keep over 4.2 million pieces of old denim out of landfills. How many pieces are hanging around in your closet?


Doing Good for the Planet

The Blue Jeans Go Green™ program collects denim (made from cotton) so that it can be recycled back to its original fiber state and transformed into something new. Recycling conserves natural resources, saves energy, and reduces the need for landfill space,¹ while helping to reduce the approximately 16 million tons of textile waste discarded each year.² For nearly two decades, we’ve been helping reduce waste to make a positive impact on our environment.



2,100+ tons

of textile waste diverted from landfills


pieces of denim recycled since 2016

8.4+ million sq. ft.

of denim insulation has been created from recycled denim




Every Piece Pledge

Start doing your part today with the Every Piece Pledge. It’s an easy way to commit to recycling and wearing sustainable clothes, like denim made from cotton.



Add your name to the growing list of people pledging to make sustainable fashion choices.



Spread the word and inspire friends and family to get involved.



Stay committed by shopping thoughtfully, checking the label for cotton, and recycling denim with the Blue Jeans Go Green™ program.




*Insulation quantities related to the Blue Jeans Go Green™ denim recycling program may be adjusted each year.
¹ EPA 2015 Facts & Figures about Materials, Waste, and Recycling, Textiles Material Specific Data
² America Recycles Day® 2017 News Release