Seal of Cotton
Unlock the Power of the Seal of Cotton
Since 1973, The Seal of Cotton trademark has stood as an iconic symbol around the world, enabling consumers to easily identify products made with cotton.
Build Consumer Trust with the Iconic Seal of Cotton
In a crowded market, being seen as a trustworthy brand with quality products can be difficult. Building brand affinity with consumers through trust is essential to overcome the noise and stand out. And that’s where the Seal of Cotton comes in.
For consumers, The Seal of Cotton is an emblem of credibility and trust. In fact, 79% of consumers find brands using the Seal of Cotton to be trustworthy1. Because of the quality, comfort, and sustainability attributes of cotton, consumers actively seek it, with 75% saying it’s their favorite fabric to wear2. The Seal of Cotton is recognizable assurance for consumers that are considering a purchase — and this makes it a powerful brand marketing tool.
From garment tags and packaging to window displays, digital applications, point-of-sale assets, and beyond, The Seal of Cotton co-branding and marketing partnership opportunities are endless. With dedicated expert account support, leveraging them for your brand couldn’t be easier.
And even better — it’s all complimentary.
Download the Power of The Seal Lookbook
Requirements to Use The Seal of Cotton
The following chart illustrates the percent of cotton required for various product categories.
100%
Home
Products
bedding, towels, tablecloths, napkins, rugs
90%
Apparel
Wovens
shirts, pants, skirts, dresses, outerwear, shorts
90%
Apparel
Knits
shirts, pants, bottoms, skirts, dresses, outerwear
90%
Yarns/
Fabrics
80%
Knit
Fleece
80%
Bras
75%
Socks/
Hosiery
Your Brand’s Cotton Story Begins with a Single Step
Nonwovens
Whether it’s for baby care, feminine products, hygiene, or wellness, cotton is sought after by consumers for its natural softness, gentle durability, and trusted quality. The Seal of Cotton can provide consumers with a recognizable symbol of trust. For nonwoven product requirements in hygiene, household, medical, or beauty, contact Nonwovens@CottonInc.com.
Apparel and Home Goods
Nothing beats the softness and comfort of cotton for apparel and home goods. To ensure consumers recognize your products as the authentic, natural material they love and trust, be sure you’re using the Seal of Cotton. Learn how below.
Step 1: Complete the online Product Information Sheet along with a product sample.
To fill out this one-page questionnaire, you’ll need to know basic information about your product, including percentage of cotton and other materials. We’ll use this preliminary information to determine if your product qualifies for The Seal of Cotton.
Step 2: Once approved, you’ll receive a licensing agreement to sign and return.
Once the information sheet and sample are approved, you will receive a license agreement to sign and return. Cotton Incorporated will then sign the agreement and return a fully executed copy to you.
Step 3: Cotton Incorporated will then provide you with the trademark artwork in the appropriate file format.
Once the agreement is finalized, you will receive access to marketing assets that can be used on your approved products, webpages, social media and beyond.
Step 4: Send assets to Cotton Incorporated for approval before use.
Our team will assist you in utilizing the assets according to standards. Send artwork files using the Seal of Cotton to Cotton Incorporated for approval to ensure the trademark is used properly — then produce your artwork or packaging.
Trusted by Leading Brands
We have been using Seal of Cotton trademark for 15+ years. It signifies how our brand cares about quality and the environment. More importantly, it positions us from a local brand to a brand with international vision. We use this trademark in all our cotton collection packaging which helps us differentiate from other competitors and gain trust from consumers.
– Ms. Jennifer Tam
Director of Chicks
With the high level of interest in ‘eco-friendly’ in Korean beauty, the Seal of Cotton has been well-received by customers. It has been a great marketing resource among a variety of licenses.
– Mr. Jang Yong Choi
Sales Manager of Urban Leaves
Weaving Your Cotton Story
The Seal of Cotton trademark can be used in a wide range of communications: packaging, window displays, point-of-sale displays, interactive digital experiences, and beyond, helping you tell your unique cotton story, from design concept to product execution.
Elevate your Brand Storytelling
Licensing The Seal of Cotton is a great first step to telling the cotton story. However, support from CottonWorks™ doesn’t stop there. CottonWorks™ can empower brands and retailers to tell a compelling cotton story with resources on sustainability, comfort, circularity, and so much more. We offer webinars from industry experts, in-person workshops, and an entire library of information from cotton seed to a product’s end of life and everything in between so brands can effectively build its benefits into their brand storytelling.
Leverage the Seal of Cotton
With The Seal of Cotton, your brand becomes part of a legacy that has resonated with consumers for over 50 years. Experience how The Seal, supported by more than 40 years of advertising by Cotton Incorporated, helps you tell a cotton story that consumers recognize and trust.
If you’re ready to leverage The Seal of Cotton trademark for your products, get started here.
Not sure? Connect with an Account Manager for more guidance.
