Merchandising

Retail Product Merchandising

Defining Retail Product Merchandising provides background information to assist users with understanding not only the development of the merchandise mix, but also the job responsibilities of the retail and product merchandiser.

Establishing the Retail Environment/Store Image

Every retailer must decide upon which retail/store image elements or cues, such as exterior and interior décor, customer services, and product selection, are the most critical for developing a successful retail organization. The elements implemented in order to establish the unique personality of the store must attract and motivate the target consumer to visit that particular store. These image elements are usually identified or alluded to in the retailer’s mission statement and then addressed in more detail in the retail organization’s strategic plan. Therefore, the store designer, architect, and/or visual merchandiser must be aware of these elements and must use them in order to communicate with the store’s target consumers.

Visual Merchandising

Presentation by Color (Section 3, Part 2)

This course addresses the importance of color when marketing and merchandising products in the retail store. These parts expand the use of visual merchandising in today’s modern retail store in order to increase sales volume, profit margin, and market share.

Retail Product Merchandising

Establishing the Merchandise Mix (Section 2)

Establishing the Merchandise Mix addresses in-depth all of the components of the merchandise mix. Part 1 (1-1 to 1-8) consists of definitions, explanations, and examples of the types of merchandise in the garment industry, industrial zones in the apparel industry, the style structure of the fashion apparel segment, and the product life cycle of the product categories in the merchandise mix.