Age of Consumers
Percent of consumers who are very concerned about the COVID-19 coronavirus pandemic (by age):
Wave 1 – Mar. 2020
58% – Age 16-24
55% – Age 25-44
54% – Age 45+
Wave 2 – Apr. 2020
56% – Age 16-24
76% – Age 25-44
65% – Age 45+
Wave 3 – Sep. 2020
63% – Age 16-24
63% – Age 25-44
61% – Age 45+
Wave 4 – Nov. 2020
57% – Age 16-24
64% – Age 25-44
77% – Age 45+
Wave 5 – Mar. 2021
55% – Age 16-24
47% – Age 25-44
61% – Age 45+
Wave 6 – May 2021
74% – Age 16-24
56% – Age 25-44
70% – Age 45+
Returning to Normal
69% feel safe resuming normal, pre-pandemic activities
95% have purchased or plan to purchase clothing to resume normal activities
Consumer Anticipation
Consumers plan to purchase both dressy and casual clothing in anticipation:
41% – Athleisure
35% – Activewear
32% – Casual Shirts
30% – T-shirts
Spending More on Clothing
Consumers expect to spend more on clothing since the start of the pandemic:
51% – Wave 1 (Mar. 2020)
61% – Wave 2 (Apr. 2020)
73% – Wave 3 (Sept. 2020)
74% – Wave 4 (Nov. 2020)
65% – Wave 5 (Mar. 2021)
69% – Wave 6 (May 2021)
75% – Expected in 2021*
*Percentage of consumers expecting to spend more in 2021
Shopping Post-Pandemic
78% of consumers say that the pandemic experience will change the way they shop in the future.
Consumer Online Shopping (for half or more of clothing)
39% – Before the pandemic
69% – After the pandemic
Consumers plan to:
48% – Take better advantage of sales
37% – Be more purposeful, only buying what I will use
35% – Shop for more clothing online
34% – Do more research before purchasing clothing
Download COVID-19 & Consumer Concerns in China Wave Six PDF