Consumers in Mexico
Amid the latest worldwide surge in COVID-19 cases due to the new delta variant, concern among consumers has spiked, nearing its highest level of the pandemic.
The latest “Things To Know About” infographic from Cotton Incorporated presents findings from the 7th wave of our Coronavirus Consumer Response Survey of 500 consumers in Mexico. Learn what consumers are planning to purchase and how they want clothing retailers to respond to changing pandemic conditions.
Age of Consumers
Percent of consumers who are very concerned about the COVID-19 coronavirus pandemic (by age):
Wave 1 – Mar. 2020
27% – Age 16-24
54% – Age 25-44
51% – Age 45+
Wave 2 – Apr. 2020
49% – Age 16-24
71% – Age 25-44
73% – Age 45+
Wave 3 – Sept. 2020
66% – Age 16-24
68% – Age 25-44
68% – Age 45+
Wave 4 – Nov. 2020
48% – Age 16-24
69% – Age 25-44
76% – Age 45+
Wave 5 – Mar. 2021
64% – Age 16-24
73% – Age 25-44
84% – Age 45+
Wave 6 – May 2021
53% – Age 16-24
67% – Age 25-44
71% – Age 45+
Wave 7 – Aug. 2021
68% – Age 16-24
77% – Age 25-44
85% – Age 45+
Returning to Normal
Fewer consumers feel very safe to resume normal, pre-pandemic activities.
41% – Wave 6 (May 2021)
22% – Wave 7 (Aug. 2021)
Delta & Other Variants
82% are very concerned about the delta and other variants.
Consumers would like retail businesses to:
70% require face masks for all customers
69% ensure all staff wear face masks
53% limit occupancy in store
46% offer online ordering with curbside or in-store pickup
Spending More on Clothing
Consumers expect to spend more on clothing since the start of the pandemic.
55% – Wave 1 (Mar. 2020)
41% – Wave 2 (Apr. 2020)
63% – Wave 3 (Sept. 2020)
54% – Wave 4 (Nov. 2020)
52% – Wave 5 (Mar. 2021)
59% – Wave 6 (May 2021)
58% – Wave 7 (Aug. 2021)
Consumer Clothing Purchases
76% plan to purchase clothing in the next three months.
Types of Clothing
54% – Dress tops, bottoms, or blazers
45% – Casual tops & bottoms
44% – T-shirts & denim jeans
43% – Activewear & athleisure
42% – Loungewear (sweats, leggings)
Reasons for Next Purchase
42% – Newness (new style/brand)
34% – Replacement (replace worn-out item)
29% – Comfort (item more comfortable)
27% – Occasion (return to work, workout)
Download COVID-19 & Consumer Concerns in Mexico Wave Seven PDF