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Things To Know About COVID-19 in the U.S.: Wave 6

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Percentage who are very concerned about the COVID-19 coronavirus pandemic (by age):

WAVE 1 – Mar. 2020

37% – Age 14-24
61% – Age 25-44
73% – Age 45+

WAVE 2 – Apr. 2020

54% – Age 14-24
61% – Age 25-44
71% – Age 45+

WAVE 3 – Sep. 2020

46% – Age 14-24
64% – Age 25-44
59% – Age 45+

WAVE 4 – Nov. 2020

61% – Age 14-24
65% – Age 25-44
69% – Age 45+

WAVE 5 – Mar. 2021

55% – Age 14-24
58% – Age 25-44
63% – Age 45+

WAVE 6 – May 2021

51% – Age 14-24
58% – Age 25-44
56% – Age 45+


53%

feel safe resuming normal, pre-pandemic activities.

87%

have purchased or plan to purchase clothing to resume normal activities.

 


Consumers plan to purchase casual clothing in anticipation:

40% – T-Shirts

34% – Denim Jeans

28% – Casual Shirts

26% – Activewear


Consumers expect to spend more on clothing

 

Percent of consumers spending more on clothing since the start of the pandemic:

53% in Mar. 2020 (Wave 1)

45% in Apr. 2020 (Wave 2)

62% in Sep. 2020 (Wave 3)

63% in Nov. 2020 (Wave 4)

56% in Mar. 2021 (Wave 5)

72% in May 2021 (Wave 6)

84% expected in 2021*


 

70%

say the pandemic experience will change the way they shop in the future.

 

 


Percent of consumers who shop for half or more of clothing online

Before the pandemic

27%

After the pandemic

45%


45% of consumers will be more purposeful, only buying what they will use.

 

45% of consumers will take better advantage of sales.

 

34% of consumers will look for different styles of brands.

 

34% of consumers will buy higher-quality clothing.


For More Information Contact: Corporate Strategy & Insights at MarketInformation@cottoninc.com
Sources: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 U.S. consumers conducted on Mar 2020 (Wave 1), Apr 2020 (Wave 2), Sep 2020 (Wave 3), Nov 2020 (Wave 4), Mar 2021 (Wave 5), May 2021 (Wave 6).
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2021 Cotton Incorporated.

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