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2027 Color Report • Edition 1 Ed. 1 1

2027 Color Report Edition 1: Active

The 2027 forecasted color palette works well for the activewear market in its entirety, as many of the general directions evolve from the previous 2026 active color spectrum.

Neutrals

Lightweight: Last year’s optic white digresses away from starkness into a soft, natural white. A clean, utilitarian version of grey emerges with a crisp quality.

Chameleon Shades: All hold slate-like richness and provide softer alternatives to darker hues while still giving depth. Versatile in application from true outdoor apparel to refined basics.

Color Tinted: Blue-grey continues from previous seasons, becoming a bit bluer, edging on a vintage indigo hue. Sage blue is the brightest of the colored neutrals while still capturing a neutralizing mineral quality. Terracotta continues in relevance, evolving into a rose-tinted variation.

Warm Hues

Solar orange and magenta bring the heat, adding a fiery element to any counterpart, while deep burgundy provides depth.

Cool Hues

Deep midnight shades of purple and blue reflect a nocturnal mystique.

An aquatic combination of bright aqua with a crisp, clear blue.

Statement-making emerald green is the newest green in the spectrum and helps to further evolve, offering options for fresh takes on a classic primary, updates to heritage - inspired patterning, and fantastical takes on nature

Pastels

Used as accents and highlights, providing glowing qualities to most color combinations. These colors diffuse bold hues that range from classic neutrals to peculiar shades and richly saturated jewel tones.

Neutrals

  • PANTONE 12-0602
  • PANTONE 17-5104
  • PANTONE 19-0810
  • PANTONE 19-3910
  • PANTONE 19-0414
  • PANTONE 18-3929
  • PANTONE 16-4414
  • PANTONE 18-1435

Warm Hues

  • PANTONE 18-1445
  • PANTONE 19-2045
  • PANTONE 19-2024

Cool Hues

  • PANTONE 19-3716
  • PANTONE 19-3942
  • PANTONE 16-5127
  • PANTONE 17-4245
  • PANTONE 18-5845

Pastels

  • PANTONE 12-2905
  • PANTONE 16-3923
  • PANTONE 15-4020
  • PANTONE 12-0225
  • PANTONE 12-0717

Active Fabric

Close-up of knit jacquard Terry fabric for shorts, featuring a streaky pattern that creates a reverse texture.
Streaky pattern creates a reverse texture in a knit jacquard Terry short
Close-up of spring outerwear fabric with a large-scale grid motif and corespun yarn, creating a puckered, deflated appearance.
A large-scale grid motif combined with corespun yarn creates a puckered, deflated appearance for spring outerwear
Close-up of 100% cotton double knit pique fabric with a natural cotton ground and stripes of blue mineral-dyed yarns.
A natural cotton ground is accented with stripes of blue mineral dyed yarns in a 100% cotton double knit pique (<a href="https://cottonworks.com/en/fabricast/sk-2216-1/">Cotton Incorporated Product Development #SK-2216-1</a>)
Close-up of lightweight cotton ripstop fabric with a natural wax finish, enhancing its wind and water resistance
A natural wax finish further enhances the technical attributes of a lightweight cotton ripstop, providing wind and water resistance
Close-up of a heavyweight Terry sweatshirt with a subtly ridged texture, adding surface interest
Quality basics: a subtly ridged texture adds surface interest to a heavyweight Terry sweatshirt
Close-up of lightweight cotton shirting fabric featuring a microscale Glen plaid, windowpane pattern, and seersucker texture
Corporate leisure: a microscale Glen plaid, windowpane pattern, and a seersucker in a lightweight cotton shirting fabric
Close-up of a retro Terry tracksuit with an unexpected athletic stripe detail made from thermal knit fabric
An unexpected application of a thermal knit fabric pops as an athletic stripe detail on a retro Terry tracksuit
Novelty print techniques create a faux textured appearance on lightweight cotton outerwear