Is The Digital Materials Supply Chain Ready To Scale?

Wherever mission-critical product decisions are made or content is created, fashion has embraced digital representations of its styles. Yet this growing demand is putting pressure on the supply of digital materials, essential not only to virtualizing how a product looks, but also how it fits, moves, and performs.

To keep pace, the material digitization ecosystem must scale. But how ready really are the incentives, the commercial structures, the tools to manage digital rights, the technology stack, and the standards that will be needed to deliver on the industry’s growing digital ambitions?

Join Cotton Incorporated, The Interline, New Focus Textiles, and BAKERMAT as they explore how to scale digital materials for use in 3D and beyond.

Key questions:

• What are the most common approaches to fabric digitization today? Where does the demand originate? Where is the work being performed? Who are the beneficiaries? And who are the gatekeepers?
• For brands, being able to bring accurate digital representations of materials into their workflows is a clear benefit. What are the incentives and the costs for suppliers?
• As the complex geography of sourcing becomes even more precarious, how prepared are the different actors in the typical fabric supply chain to collaborate on the use of virtualization as a lever against uncertainty?
• How are the custodians of mainstay fibers like cotton supporting innovation and digitization at source?

Speakers:

• Katherine Absher – Manager, Fashion & Digital Design Marketing at Cotton Incorporated
• Jennie Peterson – Partner at New Focus Textiles
• Quinten Schaap – Founding Director and Head of Digitization at BAKERMAT
• Ben Hanson – Editor-in-Chief at The Interline

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