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Cotton debuts Baby Care, Parents Prefer Cotton Collection at ECRM…
How are consumers choosing and using period care products today? Period Care Market Insights shares findings from Cotton Incorporated’s Global Period Care Survey 2026 to better understand consumer behaviors, purchase drivers, and product preferences across global markets. From where consumers get product information and shop for period care items to what they value most, such as comfort,…
The Yes To Cotton line features various products made from recycled cotton fiber that are treated with cottonseed oil or cotton extract and formulated specifically for sensitive skin. These products feature the Seal of Cotton as well as the natural™ and enhanced cotton™ trademarks. Yes To makes skincare products, all containing at least 95% natural ingredients. Yes To products are…
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The Cotton Incorporated New Market Development Department’s 2025–2026 Outlook Report evaluates cotton’s role in the market and opportunities for brand growth based on current trends and consumer preferences. In 2025, the global nonwoven tissue and hygiene market continued to expand steadily, with an estimated total value of $118.56 billion in 2025 and a projected compound annual growth…
FARM TOUR AGENDA REIMBURSEMENT…
Stay at the forefront of cotton trends with our expertly curated, research-based…
Cotton Incorporated is a not-for-profit company whose mission is to increase the demand for and profitability of cotton through research and promotion. Cotton is one of the world’s most widely used fibers, and Cotton Incorporated sponsors the Cotton in the Curriculum (CIC) Grant Program to support faculty in the fields of fiber, textiles, apparel, fashion design, and merchandising. The…
Cotton is a remarkable textile. Grown from sun, soil and water, cotton is a drought tolerant crop with a small water footprint. Unlike synthetic fibers, cotton’s natural fibers do not shed microplastics. Cotton fibers biodegrade in water,1 wastewater2 and soil,3 returning to the earth as a part of its circular journey. Cotton waste can be valuable, with its ability to be turned into…
Natural fibers, like cotton, can be a much more sustainable option than synthetics for many reasons. Cotton is grown, not made, and sequesters carbon as it grows. With advances in agricultural technology and practices, cotton also has the potential to enhance soil health. This can aid in further carbon sequestration, as healthy soils store carbon more effectively. On top of that, cotton fibers…
Cotton Incorporated works with companies and technology providers to help companies make informed decisions about cotton traceability. Although not all information about traceability technologies is publicly available, Cotton Incorporated has identified characteristics and capabilities of these methods for companies to consider when thinking about traceability solutions. Even when providers’…
Learn about the basics of shrinkage &…
An important aspect of fabric quality is durability to repeated cycles of wash and wear. Durability performance testing involves measuring strength and resistance to abrasion and pilling and requires a basic understanding of sample preparation, testing, and evaluation. Although there are no universal standards for the durability of textile and apparel products, the customer and supplier need to…
Consumers purchase apparel and home products made from a multitude of raw materials. It is critical that fibers, yarns, fabrics, and garments adhere to the particular specifications for each product. Yarn and fabric construction can be broken down into elements that affect performance and costs. Fibers are the key building blocks of all textile and apparel products, and fiber characteristics…
Yarns used in denim fabrics are termed short-staple spun yarns because they are formed from fibers having a staple length of fewer than 2.5 inches. The cotton fiber usually is just over an inch long. One of the key pieces of yarn information for the development and manufacturing of denim is the choice of yarn size. The terms yarn number, yarn count, and yarn size are used interchangeably…
Many casual jeans are simply stonewashed and/or treated with enzymes, then softened, dried, inspected, pressed, and finally, shipped. The process begins when loomstate jeans—that is, jeans that have not yet been through the finishing process—are brought to a rotary washing or belly washing machine and loaded. They may be directly stonewashed or may be desized prior to stoning. Enzymes may…
Jacquard is a patterned fabric produced on a weaving loom. May be sectional or all-over design in color and texture. Shedding…
CottonWorks™ by Cotton Incorporated is your go-to textile resource for exploring what's possible with cotton. Learn more about our programs and tools through these frequently asked…
Consumers care about the sustainability of the materials they wear every day. Ongoing consumer research from Cotton Incorporated shows they’ll back that up with their wallets too. Brands that pursue sustainable sourcing and greenhouse gas (GHG) reduction goals are not only doing what’s good for business, but also what’s right for the earth. It is both a risk and a missed opportunity if…
Experience effortless movement and breathable comfort made entirely from cotton. This mechanical stretch construction enhances woven cotton fabrics with flexible ease and recovery, without using synthetic fibers This natural stretch construction gives cotton fabrics an easy, comfortable flexibility that moves with the wearer. It is ideal for shirting, chinos, denim, and other woven styles that…
You shouldn’t have to worry about your wrinkled clothes in addition to worrying about that important presentation. PUREPRESS™ cotton technology is a durable press (DP) finish that keeps you and your clothes worry-free, all while reducing strength loss and protecting against abrasion. Whether you’re traveling for a business meeting, sitting in a traffic jam on the way to the office, or…
Cotton fabrics can be uniquely engineered to increase loft and trap air, significantly improving the overall insulating capacity of cotton. Designed for active and outdoor markets, insulating cotton fabrics naturally protect against wind and provide thermal regulation while maintaining comfort. Coupled with topical finishes, coatings, or laminated layers, these fabrics can be further enhanced to…
This technical guide on cotton for nonwovens covers the following subjects: The cotton plant is a warm-season woody perennial shrub, which is grown as an annual field crop. Because the plants are grown in various environments, cotton farmers can choose from many varieties of cotton that are bred to be productive in various environmental and cultural conditions. After the seeds are planted and…
Ensure you're signed up for CottonWorks™ and join our community to unlock the plethora of advantages that cotton brings to diverse nonwoven markets and products. Enjoy complimentary access to invaluable industry reports that enrich your understanding. Explore the illustrious reputation of the Seal of Cotton trademark as a premier cotton indicator for product and uncover the steps to…
Many casual jeans are simply stonewashed and/or treated with enzymes, then softened, dried, inspected, pressed, and finally, shipped. The process begins when loomstate jeans—that is, jeans that have not yet been through the finishing process—are brought to a rotary washing or belly washing machine and loaded. They may be directly stonewashed or may be desized prior to stoning. Enzymes may…
What preparation is needed before dyeing cotton? Preparation of cotton fibers, yarns, and fabrics to undergo dyeing and finishing processes is critical because many problems that appear later can be traced back to inadequate…
Explore the collection at: CottonWorks.com/Samples.…
March 4, 2025 Cotton Incorporated is excited to return to Expo West, proudly sponsoring the product showcase for the third time. This year’s event will take place from March 4th-7th, 2025, at the Anaheim Convention Center, gathering retailers and suppliers from across the natural, organic, and health products…
Each bale of cotton is individual, offering unique fiber properties that are identified using a combination of instrument evaluations. Gathering this information is important because it’s used both by textile mills during processing and when marketing the bale for purchase. Fiber properties are determined through a combination of instrument evaluations using High Volume Instrument (HVI)…
Flatbed screen printing can be considered an automated version of the older hand-operated silkscreen printing process used on t-shirts, sweatshirts, and other printed items. For each color in the print design, a separate screen must be constructed or engraved. If the design has four colors, then four separate screens must be engraved. The modern flatbed screen printing machine consists of an…
Building brand affinity with consumers through trust is essential to overcome the noise and stand out. And that's where the Seal of Cotton trademark comes in. For consumers, the Seal of Cotton trademark is an emblem of credibility and trust. In fact, 79% of consumers find brands using the Seal of Cotton trademark to be trustworthy.1 Because of the quality, comfort, and sustainability attributes…
Since it was established in 1973, Cotton Incorporated’s Seal of Cotton trademark has grown into an iconic household brand. And with 50 years of marketing support from Cotton Incorporated, it’s no wonder that 8 in 10 consumers recognize the trademark and trust it to identify natural, reliable, and hypoallergenic…
Transform your cleansing routine. Made with 25% repurposed cotton, Burt’s Bees has launched a new range of facial wipes to lift away makeup, dirt, and oil without harsh rubbing or rinsing. Cleansing, hydrating with a refreshing scent, these 100% cotton wipes come in a range of different scents, perfect for anytime pick-me-up. The towelettes have rave reviews on the Burt’s Bees website.…
Mark your calendars! The 2026 CottonWorks in-person textile education workshop schedule is now available. These workshops provide hands-on instruction across essential areas of textile science, manufacturing, and product development, designed to support professionals at every stage of their careers. Please note, this schedule is subject to change. Workshops will be posted to our events page 2-3…
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In 2019, JOHNSON’S® has continued its global launch of the CottonTouch™ line of baby care products. The China brand team elected to take six products to market using cotton powder and cottonseed oil: wash & shampoo, oil, body lotion, cream, facial lotion, cotton pads, and cleaning water. Their marketing includes beautiful, aspirational packaging, and a display unit with small clear…
Have you ever wondered what goes into trend forecasting for the activewear and outdoor markets? Read on as Jenna Caccavo, a senior trend forecaster at Cotton Incorporated, gives an inside look at the process with a peek of what’s coming in summer 2021 and take a look at a few of the latest FABRICAST™ collection…
Cotton Incorporated is excited to return to Expo West, proudly sponsoring the product showcase for the third time. This year’s event will take place from March 4th-7th, 2025, at the Anaheim Convention Center, gathering retailers and suppliers from across…
Turkish consumers spent $28.3 billion on clothing in 2017, or $349 per person. Despite current economic issues, clothing spending is expected to grow 91% by 2030, outpacing population growth. Seize opportunities in this expanding market with clothing made from natural fibers and investment in online shopping…
Under Armour has adopted the NATURAL STRETCH technology for two different styles of men’s woven long sleeve dress shirts. The NATURAL STRETCH technology allows for superior easy-care performance and comfort, without the worry of losing elasticity. Under Armour calls out the benefits of these products on their website, stating that the stretchable fabric provides greater mobility. The…