Cotton Product Technology | CottonWorks™

Bring Out Cotton’s Best

Cotton is renowned for its natural comfort, versatility, and durability: 75% of consumers even say it’s their favorite fabric to wear!¹

Whether you’re designing a new collection, sourcing for superior durability, or striving towards sustainability goals, Cotton Incorporated’s proprietary product technologies help you make smarter choices with cotton. These tested, effective applications enhance cotton’s best qualities to optimize products for specialty use cases like water resistance, moisture management, and superior strength.

Explore our product technologies to learn how they work, their use case possibilities, and even access suppliers lists for easy sourcing.

Explore Product Technologies

TOUGH COTTON™ Technology

TOUGH COTTON™ technology takes cotton’s quality and durability to another level, delivering abrasion and wrinkle resistance that allow fabrics to withstand wear and tear throughout the life of the garment.

STORM COTTON™ Technology

STORM COTTON™ technology is a durable water repellent finish made without PFOAs that keeps you comfortable, cool, and dry while supporting cotton’s natural breathability.

TransDRY^® Technology

TransDRY^® technology is designed to keep you cooler and dry faster, combining the comfort of cotton with advanced moisture-wicking performance for activewear that rivals high-tech synthetic options.

WICKING WINDOWS™ Technology

WICKING WINDOWS™ technology adds a colorless print pattern of “windows” that allow moisture to move to the outside of the garment, where it can evaporate. This moisture management application keeps you fresh, from exercise to errands.

PUREPRESS™ Technology

PUREPRESS™ technology is a durable press finish that provides strength, abrasion protection, and wrinkle resistance to cotton professional wear — without the risks of formaldehyde.

NATURAL STRETCH Technology

NATURAL STRETCH technology adds a comfortable, soft stretch to 100% cotton-woven fabrics. Fabrics with NATURAL STRETCH have superior breathability, support a full range of movement, and maintain elasticity — all without spandex.

RESTech COTTON™ Technology

RESTech COTTON™ technology enables 100% cotton sheeting to dry fast while feeling soft and smooth, outperforming synthetic fibers with its cool comfort and lasting durability.

Durability

Through a unique combination of abrasion resistance, strength, and colorfastness, knit and woven cotton fabrics can be engineered to deliver the ultimate level of durability while maintaining comfort.

Performance Knitwear

Unique constructions for cotton knitwear create high-performing garments with added comfort that repel water, manage moisture, and look great while you’re exercising or relaxing.

Cotton Engineered to Insulate

Cotton fabrics can be designed to increase loft and trap air, significantly improving the overall insulating capacity of cotton for active and outdoor wear that protects against wind and provides thermal regulation.