Durability
How can cotton become more durable?
Cotton is naturally optimized for both comfort and durability. But knit and woven cotton fabrics can be engineered to achieve an even higher level of durability — protecting you on the trail, playground, and workplace without sacrificing quality.
Combined with other performance finishes for cotton such as TransDRY® moisture-wicking and STORM COTTON™ water repellent technologies, these durable technologies can deliver the ultimate performance cotton garment.
Improved Quality through Durability
Cotton takes durability to a whole new level.
There are several ways to achieve improved durability for even the toughest challenges — from functional finishing to blended fabrications.
Consumers relate quality with durability:
Get Tough Without the Rough: Cotton Durability with TOUGH COTTON™
Everyday use and home laundering are no match for Cotton Incorporated’s TOUGH COTTON™ technology. Knit and woven fabrics treated with TOUGH COTTON™ technology offer enhanced durability — a unique combination of abrasion resistance, strength, and colorfastness.
Applied in garment or fabric form, TOUGH COTTON™ technology uses a proprietary finish to achieve strength and durability while improving fabric hand and sewability. TOUGH COTTON™ technology protects throughout the life of the garment with very little degradation to the fabric. So go ahead, get tough. Cotton isn’t afraid of a little wear and tear.
Protection that Lasts: STORM COTTON™ Technology
STORM COTTON™ technology is a water repellent finish for cotton that offers protection from rain and snow while maintaining the natural comfort and breathability of cotton. The STORM COTTON™ finish gives improved performance over other durable water repellent treatments by maintaining excellent repellency performance throughout the life of the garment. The STORM COTTON™ finish can be applied in fabric or garment form to knits and wovens, including denim.
