2024 Natural Products Expo West Showcase Features Cotton Brands

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Cotton Incorporated Sponsored Product Showcase Highlights the Seal of Cotton Trademark

The demand for sustainable products is on the rise, and Cotton Incorporated is highlighting the benefits of cotton at Natural Products Expo West, a trade event leading the way in the natural, organic, and healthy products industry.1 Cotton Incorporated’s sponsored product showcase will help attendees find eco-friendly cotton products to meet their sustainability goals.

When it comes to sustainable fibers, consumers trust cotton. In fact, 77% of consumers surveyed by Cotton Incorporated say a brand that utilizes the Seal of Cotton Trademark “cares about sustainability”.2 Cotton Incorporated supports the industry with a no-fee trademark and consumer insights, and participation in showcases offer brand exposure too. The brands featured in this year’s product showcase have embraced cotton as an ingredient and capitalized on the Seal of Cotton Trademark and its halo effect at retail to meet this growing demand.

“We are thrilled to be expanding our sponsored product showcase program this year at Natural Products Expo West to highlight the Seal of Cotton Trademark licensees leading the way in sustainability,” says Meghan Holliday, director of nonwovens marketing. “Brands using cotton in hygiene, household, medical, and beauty products can gain exposure with industry decision makers by participating in our sponsored showcases.”

Cotton Incorporated is a not-for-profit, and this showcase helps further the company’s mission to grow cotton’s market share, as the research and promotion arm for upland cotton.

Licensee participation has grown year-over-year, with nine brands featured in this years’ Natural Products Expo West Product Showcase.

Attendees of the show seeking more cotton information can stop by lifestyle products booth #2917 to connect with our team, or learn more about the brands below. The listing of the brands below and the links to the branded websites are for illustrative purposes only, and does not imply endorsement by Cotton Incorporated.

Arm & Hammer Foot Care:

A complete line of Foot Care products, meeting the needs of freshness and comfort.

Learn more at  

For wholesale or other inquiries, please contact Todd Kehley,

Burt’s Bees Towelettes:

A natural skin care brand, known for its original Beeswax Lip Balm originating from Maine.

Learn more at


A B Corp focused on creating innovative period products that support
people with periods at all stages of life.

Learn more at:

For wholesale and other inquiries, please contact:


Created by an MIT engineer (and mom), Kudos is a disposable diaper using DoubleDryTM technology and cotton touching the baby’s skin.

Learn more at :  

For wholesale or other inquiries, please contact:


Organyc® is a brand from Corman, founded in 1947 headquartered in Milan, Italy producing a variety of cotton products.

Learn more at   

For wholesale or other inquiries, please contact

Sky Organics:

Sky Organics is a B-Corp certified, family-founded company, dedicated to showing consumers that living a natural, sustainable lifestyle can be easy and beautiful with the help of natural and organic personal care essentials.

Learn more at:   


Sparkle® is on a mission to provide 100 percent cotton tampons for period care.

Learn more at   

For wholesale and other inquiries, please contact: Hetal Virani


URBAN LEAVES, means leaves in the city, producing products from cotton for beauty care.

Learn more at:

For wholesale or other inquiries, please contact:


VARUZA is a Korean skincare brand, embracing innovative product development and packaging to product skincare solutions.

Learn more at:  

For wholesale or other inquiries, please contact:  

These natural, sustainable brands showcase the versatility and impact of cotton in a diverse array of categories. From foot care to period care to baby diapers to clean beauty, these brands have carved their niche by intertwining cotton with innovative solutions, creating products that resonate with conscious consumers seeking a harmonious balance between cotton comfort in everyday hygiene and personal care.

The power of the seal is real! For more information on how you can leverage the Seal of Cotton trademark or register to be featured in a product showcase, reach out to


2. Cotton Incorporated’s 2023 Seal of Cotton survey, a survey of 1,500 U.S. consumers conducted January 30-February 14, 2023

Sample displays and other print/digital media related to Product Showcases may contain the trade names or trademarks of various third parties, and if so, any such use is solely for illustrative purposes only. Product markings are trade names or registered trademarks of their respective holders. Use of them does not imply endorsement by Cotton Incorporated.