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American Giant® Continues STORM COTTON™ Technology

American Giant® Continues STORM COTTON™ Technology

Posted on October 31, 2019

American Giant^® is making it easy to weather the storm by continuing to run STORM COTTON™ technology on their famous full-zip hoodie. Their Classic Full Zip was originally called “The Greatest Hoodie Ever Made,” and now it’s even greater with the water repellent benefits in the comfort of 100% cotton. The Storm Full Zip jackets are available for both men and women in classic and limited edition colors.

American Giant^® explains through email marketing that they worked with Cotton Incorporated to apply a DWR finish for their heavyweight cotton fleece to “keep you dry even when the weather takes a turn.” The STORM COTTON™ technology benefits are also explained on their website, stating that the water repellent fabric keeps you warm and dry.

One reviewer states that “very few things are better than advertised… the Storm Full Zip is one of them.”

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Cotton In The Market – Cotton Incorporated’s work with brands, retailers, and manufacturers to increase the use of cotton in products. Product photo from american-giant.com.