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Banana Republic Adopts STORM COTTON™ Technology

Banana Republic Adopts STORM COTTON™ Technology

Posted on July 2, 2021

Banana Republic has you covered rain or shine with their adoption of STORM COTTON™ technology in two women’s jacket styles. The Rain Jacket and Popover Rain Jacket both feature the water repellent benefits of the STORM COTTON™ finish with crisp, soft cotton. Both jackets are 98% cotton.

The website highlights the water-resistant technology in the product descriptions and also shows images of water droplets sitting on the fabric to emphasize the water repellency. A five-star review titled “Amazing” states: “This jacket is exactly what I’ve been looking for! A cotton jacket that looks like a windbreaker!”

Stylish and functional, these jackets are perfect for everyone.

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Cotton in the Market – Cotton Incorporated works with brands, retailers, and manufacturers to increase the use of cotton in products. Product photo from Banana Republic.