As the pandemic continues, about three-quarters of consumers plan to purchase clothing in the next few months. Based on data from Cotton Incorporated’s third COVID-19 Consumer Response Survey, the latest “Things To Know About” explores pent-up consumer demand for clothing and what is making consumers feel more comfortable shopping in-store. Read up-to-date information on shoppers in Mexico.
Percentage who are very concerned about the COVID-19 coronavirus pandemic (by age):
WAVE 1
Mar. 24-24, 2020
35% – Age 14-24
49% – Age 25-44
50% – Age 45+
WAVE 2
Apr. 28-29, 2020
61% – Age 14-24
71% – Age 25-44
72% – Age 45+
WAVE 3
Oct. 5, 2020
65% – Age 14-24
73% – Age 25-44
66% – Age 45+
As the pandemic continues, consumer spending is level
WAVE 1 – Mar. 24-25, 2020 | WAVE 2 – Apr. 28-29, 2020 | WAVE 3 – Oct. 5, 2020
Spending Less
21% – Wave 1
33% – Wave 2
25% – Wave 3
Spending More
50% – Wave 1
49% – Wave 2
45% – Wave 3
Spending About the Same
29% – Wave 1
18% – Wave 2
30% – Wave 3
Consumers spend more on clothing
Pent-up demand for clothing realized -% spending more on clothing since the start of the pandemic
Wave 1
Mar. 24-25, 2020
12%
Wave 2
Apr. 28-29, 2020
10%
Wave 3
Oct. 5, 2020
33%
Pent-up demand for clothing realized
76% Purchased clothing in the past 3 months
74% Plan to purchase clothing in the next 3 months
51% – Clothing for comfort (t-shirts, loungewear, clothing made of cotton)
46% – Athletic clothing (activewear, athleisure)
63% of consumers feel comfortable shopping for clothing in physical stores
What would make you feel more comfortable shopping in-store? (of those who are uncomfortable due to COVID-19, N=229)
58% – Temperature and symptom checks at entrance
66% – Sales associates wearing face masks and staying distant
56% – Hand sanitizer stations
67% – Limited occupancy in store
56% – Heightened sanitation of all surfaces and clothing
For more information contact Corporate Strategy & Insights at marketinformation@cottoninc.com.
Source: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 consumers in Mexico conducted on 3/24-25/2020 (Wave 1), 4/28-29/2020 (Wave 2), 10/5/2020 (Wave 3).
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. © 2020 Cotton Incorporated.
Download COVID-19 & Consumer Concerns in Mexico – Wave 3 PDF