Duluth Trading Company has adopted TOUGH COTTON™ technology, claiming that “while it wears like armor, it never moves like it!” Duluth states that “while the occasional scrape never bothered you much, the cotton in usual work clothes can’t say the same. And then TOUGH COTTON™ technology came along. The fabric treatment reinforces cotton so it lasts 3x longer in abrasion tests, making these products fit for hands-on, pull-no-punches tasks without losing softness or breathability.”
Duluth Trading Company adopted the TOUGH COTTON™ technology in its Alaskan Hardgear men’s line. The product line includes sweatshirts, hoodies, long sleeve, and short sleeve t-shirts. The TOUGH COTTON™ technology benefits are called out online, and the products are sold online and in stores.