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JOANN Fabrics Adopts TOUGH COTTON™ Technology

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JOANN Fabrics, one of the leading fabric and craft retailers, has adopted the TOUGH COTTON™ technology on 100% cotton twill fabrics in multiple colorways. TOUGH COTTON™ technology is proven to improve strength, durability, and abrasion resistance that lasts the life of the garment.

JOANN Fabrics has more than 850 stores across 49 states in the United States. TOUGH COTTON™ technology is labeled on the bolt of fabrics sold online and in stores.

Cotton In The Market – Cotton Incorporated’s work with brands, retailers, and manufacturers to increase the use of cotton in products. Product photo from joann.com.