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JOHNSON’S® Continues CottonTouch™ Line for Newborns

JOHNSON’S® Continues CottonTouch™ Line for Newborns

Posted on December 5, 2019

In 2019, JOHNSON’S® has continued its global launch of the CottonTouch™ line of baby care products. The China brand team elected to take six products to market using cotton powder and cottonseed oil: wash & shampoo, oil, body lotion, cream, facial lotion, cotton pads, and cleaning water.

Their marketing includes beautiful, aspirational packaging, and a display unit with small clear containers of cotton powder, cottonseed oil, and small spoons for sampling.

Products are currently selling through online channels such as Weibo, WeChat, and Vlog.

Cotton In The Market – Cotton Incorporated’s work with brands, retailers, and manufacturers to increase the use of cotton in products. Product photo from JNJ.

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