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JOHNSON’S® Creates CottonTouch™ Line for Newborns

JOHNSON’S® Creates CottonTouch™ Line for Newborns

Posted on March 21, 2019

The CottonTouch™ newborn face and body lotion infuses real cotton and provides moisturization that absorbs fast, lasts for 24 hours, and leaves baby’s skin incredibly soft. JOHNSON’S^® created a new formula that includes cotton fiber that sits on the surface of the baby’s skin, rather than getting absorbed, to give a soft, powdery feel.

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The CottonTouch™ newborn wash and shampoo is made with cotton fiber and is light, gentle and leaves behind no residue. The velvety lather is easy to rinse and sweeps away dirt without leaving the skin feeling dry. One reviewer commented that the wash had a “very fresh clean smell!”

VIEW THE WASH

JOHNSON’S^® scientists were inspired by cotton fabrics that are beloved for being soft, absorbent and breathable. Their consumer studies showed that people identify cotton as being gentle, soft and natural. CottonTouch™ products are available across the country at major retailers like Amazon, CVS, Walmart and Target. Learn more about these products and the inspiration behind them at J&J’s website and at The Fabric of Our Lives^® blog.

Cotton In The Market – Cotton Incorporated’s work with brands, retailers and manufacturers to increase the use of cotton in products. Product photo from jnj.com.