Lands’ End promotes TOUGH COTTON™ technology on their website and catalog: “We just made the best leggings ever. The secret? TOUGH COTTON™ technology. This cool technology uses innovative treatments to make the fabric stronger for longer by creating bonds with the cotton fibers. Fun fact: TOUGH COTTON™ technology stands up to wear and tear up to four times better than traditional cotton knits.”
The product description also calls out some favorite attributes of cotton: “super-strength,” soft, stretchy and durable to laundering.
Lands’ End launches its leggings featuring collection TOUGH COTTON™ technology both at retail and online. The collection includes ankle leggings, capri leggings, and cartwheel shorts in toddler and girls’ sizes 2-16.