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Lands’ End Adopts TOUGH COTTON™ Technology

Lands’ End Adopts TOUGH COTTON™ Technology

Posted on October 2, 2020

Lands’ End promotes TOUGH COTTON™ technology on their website and catalog: “We just made the best leggings ever. The secret? TOUGH COTTON™ technology. This cool technology uses innovative treatments to make the fabric stronger for longer by creating bonds with the cotton fibers. Fun fact: TOUGH COTTON™ technology stands up to wear and tear up to four times better than traditional cotton knits.”

The product description also calls out some favorite attributes of cotton: “super-strength,” soft, stretchy and durable to laundering.

Lands’ End launches its leggings featuring collection TOUGH COTTON™ technology both at retail and online. The collection includes ankle leggings, capri leggings, and cartwheel shorts in toddler and girls’ sizes 2-16.

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Cotton In The Market – Cotton Incorporated’s work with brands, retailers, and manufacturers to increase the use of cotton in products. Product photo from Lands’ End.