“My favorite underdog material is cotton! I know it doesn’t seem like an underdog, but the outdoor industry is built on the idea of improving upon nature to battle the elements and outperform whatever nature offers. While it has its challenges, cotton is as comfortable, breathable and wearable a fiber as any out there – the technology that lives in our natural environment is quite remarkable and worth elevating.”
Kelly Hill, Director of Product Development and Merchandising at Stio
Quote via Textile Insight “The Trendsetters 2016,” Nov-Dec 2016