Vera Bradley Adopts STORM COTTON™ Technology

Searching for the perfect travel bag? Look no further – Vera Bradley adopted STORM COTTON™ technology on a range of iconic bag styles including a crossbody, hipster, tote bag, backpack, and duffel bag. The STORM COTTON™ technology provides functionality to classic silhouettes with a water-repellent finish while keeping the natural feel and softness that everyone loves about cotton.

Cotton in the Market – Cotton Incorporated’s work with brands, retailers, and manufacturers to increase the use of cotton in products. Product photo from verabradley.com.