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Hurley® Adopts STORM COTTON™ Technology

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Gnarly weather, beware – Hurley® has launched a 4 piece STORM COTTON™ technology collection with a range of men’s products to help block against the elements in comfort. The STORM COTTON™ finish is applied to classic styles of a jacket, pants, shorts, and a hat for protection in the harshest weather. The styles are all 99% cotton, 1% spandex.

Hurley® shows the 4 piece STORM COTTON™ collection on their website with the tagline “The comfort of cotton. The functionality of rainwear.” Hurley® explains the benefits of STORM COTTON™ finish on their website under each product.

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Cotton In The Market – Cotton Incorporated’s work with brands, retailers, and manufacturers to increase the use of cotton in products. Product photo from www.nike.com.