In 2019, JOHNSON’S® has continued its global launch of the CottonTouch™ line of baby care products. The China brand team elected to take six products to market using cotton powder and cottonseed oil: wash & shampoo, oil, body lotion, cream, facial lotion, cotton pads, and cleaning water.
Their marketing includes beautiful, aspirational packaging, and a display unit with small clear containers of cotton powder, cottonseed oil, and small spoons for sampling.
Products are currently selling through online channels such as Weibo, WeChat, and Vlog.