In 2017, Myles Apparel launched its Elements Hoodie featuring STORM COTTON™ technology. Now, they have a full sweats collection that includes an everyday zip-up hoodie, an everyday pullover hoodie, an everyday crew sweatshirt, and a weekend jogger, all in a range of new colors for fall. Myles highlights the water repellent, quick drying benefits of STORM COTTON™ technology on their website.
Myles Apparel created a video that shows how the STORM COTTON™ technology repels moisture from the surface of the fabric. The video was featured through email marketing along with the benefits of the STORM COTTON™ technology.