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October 7 is World Cotton Day, a global celebration of the world’s most important natural fiber. The U.S. cotton industry is leading the way for sustainability research, climate-smart collaboration, and industry innovation that benefits the environment, farmers, and consumers alike.

Staying on top of fashion trends is a must for designers, manufacturers, and retailers alike. Yet, predicting the future of fashion is a tricky business that requires the perfect blend of research and expertise. Even for a tried-and-true fabric staple like denim, trends in how the fabric is made, worn, and styled have evolved and will continue to change over time.

Carhartt has launched the perfect everyday leggings featuring TOUGH COTTON™ technology. Made with 95% cotton, they’re a perfect blend of tough and comfortable and are available in toddler and girls' sizing.

Cotton Incorporated and Adobe collaborated to demonstrate and showcase a new material workflow using Adobe Substance 3D applications, designed to unify digital and physical materials.

Cotton Incorporated is honored to collaborate with industry leaders to focus on increasing the adoption of climate-smart agriculture practices, as part of the USDA Partnership for Climate Smart Commodities pilot projects.

Crypton, a leader in performance and upholstery fabrics, has launched a collection of cotton-rich performance fabrics for residential, luxury hospitality, and workplace interior applications. The fabrics are made with at least 50% recycled cotton and feature Crypton's innovative stain and odor-resistant technology.

Cotton may be a plant, but there’s no limit to what it can do. Cotton Incorporated works to harness the full potential of this natural, biodegradable fiber through continuous research and development. The result: innovation from farm to finished product.

What would it take to reduce plastic waste and replace it with natural materials that have a better sustainability profile? That’s one of the questions researchers at Cotton Incorporated asked themselves before delving into a multi-year project looking at cotton’s potential within 3D printing and injection molding.

The U.S. cotton industry is seeking continual improvement in sustainable cotton production, striving to more efficiently use our natural resources—water, land, carbon, and energy. The sustainable journey for cotton incorporates a variety of approaches and practices, including regenerative agriculture practices.

Sustainability is in the spotlight each April, but it’s front and center for the U.S. cotton industry year-round. If you missed our Earth Day features celebrating the science and art of cotton sustainability, we’ve got your full recap here.

This Earth Day, we’re recognizing the journey that’s involved when investing in a sustainable future. For cotton, that means appreciating the innately sustainable aspects of the renewable fiber while advocating for continuous improvements at the farm, manufacturing, and consumer levels.

Cotton Incorporated has collaborated with Studio 317 to showcase a new garment collection that features unique constructions and exciting technologies you can only find with cotton. These new pieces highlight cotton’s innovation by incorporating our own FABRICAST™ developments.

Are you heading to Denver next week? Is your team looking for new inspiration for your cotton products? Do you want to learn more about cotton’s sustainability? Connect with us next week at the Outdoor Retailer Snow Show to see the latest cotton technologies, sustainability research, and fabric developments.

Looking for innovation and inspiration in your cotton products? Connect with us this month at the Functional Fabric Fair in Portland, OR, to learn about the latest cotton technologies, sustainability research, and fabric developments. 

Relative to 2019, apparel spending has been up 25% in recent months. Normal annual growth is near 3%, so there has been more growth than could have been expected without COVID.