Procter & Gamble has launched a new natural baby care line under its Pampers umbrella. Pampers Pure Protection diapers and Aqua Pure wipes are crafted with premium cotton to feel soft on your baby’s delicate skin. The cotton enhanced™ trademark is prominently displayed on product packaging as well as featured in their national TV commercial.
This is Proctor & Gamble’s first venture into the natural products category. The Pampers Pure collection will be sold online and in-store nationwide at major retailers such as Walmart, Target, and Amazon.
Proctor & Gamble also recently joined the Cotton LEADS™ program, showing their commitment to responsible cotton production.