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Under Armour Adopts NATURAL STRETCH Technology

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Under Armour has adopted the NATURAL STRETCH technology for two different styles of men’s woven long sleeve dress shirts. The NATURAL STRETCH technology allows for superior easy-care performance and comfort, without the worry of losing elasticity.

Under Armour calls out the benefits of these products on their website, stating that the stretchable fabric provides greater mobility. The website also states that the shirts are 100% cotton for comfort and breathability.

Cotton In The Market – Cotton Incorporated’s work with brands, retailers and manufacturers to increase the use of cotton in products.