Bridging the Microplastic Gap: What Consumers Really Want from Brands

Consumers are paying closer attention to sustainability claims, material choices, and the environmental impact of the clothing they buy: but how is this impacting their purchasing decisions? In this webinar, Cotton Incorporated’s Dr. Katherine Bruce will share findings from custom survey research exploring how consumers and textile industry professionals think about microplastic pollution and clothing.

The session will examine the gap between consumer awareness and industry knowledge, offering brands a clearer view of what shoppers expect when it comes to sustainable clothing. Attendees will gain insight into the attributes consumers value most, and how those consumer desires may differ from industry expectations.

For brands, this webinar provides an opportunity to move beyond assumptions and better understand what consumers are looking for in sustainable textile products. By learning where consumer perceptions, concerns, and purchase expectations intersect, brands can identify opportunities to communicate more effectively, develop products that resonate, and build stronger connections with today’s sustainability-minded shoppers.

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