Age of Consumers
Percent of consumers who are very concerned about the COVID-19 coronavirus pandemic (by age):
Wave 1 – Mar. 2020
27% – Age 14-24
54% – Age 25-44
51% – Age 45+
Wave 2 – Apr. 2020
49% – Age 14-24
71% – Age 25-44
73% – Age 45+
Wave 3 – Sep. 2020
66% – Age 14-24
68% – Age 25-44
68% – Age 45+
Wave 4 – Nov. 2020
48% – Age 16-24
69% – Age 25-44
76% – Age 45+
Wave 5 – Mar. 2021
64% – Age 16-24
73% – Age 25-44
84% – Age 45+
Wave 6 – May 2021
53% – Age 16-24
67% – Age 25-44
71% – Age 45+
Returning to Normal
41% feel safe resuming normal, pre-pandemic activities
91% have purchased or plan to purchase clothing to resume normal activities
Consumer Anticipation
Consumers plan to purchase both dressy and casual clothing in anticipation:
36% – Dress pants, skirts, and/or dresses
34% – Athleisure
28% – Activewear
26% – Dress shirts
Spending More on Clothing
Consumers expect to spend more on clothing since the start of the pandemic:
55% – Wave 1 (Mar. 2020)
41% – Wave 2 (Apr. 2020)
63% – Wave 3 (Sept. 2020)
54% – Wave 4 (Nov. 2020)
52% – Wave 5 (Mar. 2021)
59% – Wave 6 (May 2021)
67% – Expected in 2021*
*Percentage of consumers expecting to spend more in 2021
Shopping Post-Pandemic
77% of consumers say that the pandemic experience will change the way they shop in the future.
Consumer Online Shopping (for half or more of clothing)
16% – Before the pandemic
35% – After the pandemic
Consumers plan to:
46% – Take better advantage of sales
45% – Be more purposeful, only buying what I will use
39% – Shop for more clothing online
31% – Do more research before purchasing clothing
Download COVID-19 & Consumer Concerns in Mexico Wave Six PDF